Akshay Kumar on Boss

It is going to a fortnight long build up ahead for Boss. As Akshay Kumar brings his Once Upon Ay Time In Mumbaai Dobaara on Independence Day, he has a double whammy reserved for his fans. On this day he has decided to release the teaser of Boss. What makes it all the more special is the fact that unlike a regular teaser where the job is to, well, tease, this one has another job in hand.

In what has been designed as an innovative promotional strategy, the teaser will act as a vehicle for 'announcing' the theatrical promo. While one still waits to see how exactly is that message conveyed, the fact remains that the journey from August 15 to August 27 (when the theatrical promo is finally unveiled) would be filled with surprise for the audience and (well placed) anxiety for its makers.